Flyers that Fill a Workshop

**Note**The flyer below is a mock up I made, so this workshop does not¬†exist.¬† When I talk about this flyer, I’m describing a flyer that would be put up in a coffee shop/yoga studio type place.¬† If you are using your flyer digitally you would have a lot¬† more options of explaining more and having your flyer digitally link up, but you will still want to have all the information talked about below.¬†¬† I also highly recommend anything you put up digitally that you also add city and state, because your flyer might end up far away in the ethers.¬† This post is not a guarantee, but will help:)

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a. Keep your title simple and descriptive.  You can use alliteration (using the same first letter of a word multiple times.)  Remember that the more specific a word can either include or disclude a group of potential students.  Like using the word Anahata or Heart Chakra or Heart Opening or Self Love.

b. Try to make your photo as clear, clean, professional descriptive as possible, because it may be the first and only thing people look at on your flyer.¬†¬† Out of the three photos below what do you think the descriptive photo for a restorative yoga flyer would be?¬† They’re all “ok” but one is more descriptive than the others and if you were interested in restorative yoga, you would be more prone (no pun intended)¬†to take a second glance.

Getting a high quality photo for your workshop, instantly makes people think your workshop is higher quality.  If you do the workshop a lot I would definitely invest in a higher quality image, because it can be used on the flyer, social media and newsletters.

c. Since this flyer is going in a coffee shop type place, don’t use paragraphs of texts that are too small for people to read and the average person doesn’t want to read that much even in their inbox.¬† Stick to three main things that people are going to learn or find interesting at your workshop.¬† Make sure to leave your website, so people can contact you and they can look at more detailed information.

d.  Basic Info.  do not forget these!!!!

Full Location: Studio/Building Name, number address, city

Time: Start and End

Day: Day of the Week (Tuesday) Calendar Day (17th) Month (January)

Price and any specific details that go with that: $35 (goes up on a day, must pay ahead of time, price change at door, will be canceled if not a certain amount of people, must pay in cash ext. )

e. Professional headshot that is clearly, presently, recognizably you.¬† Your qualifications relevant to workshop.¬† 2-3 sentence bio.¬† This part is just to let people know who’s teaching.¬† They can go to your website to get more info about you.¬† Bonus tip, when both your hands are in your photo, people subconsciously trust you more.

Ok you’ve read all this, made an amazing flyer and ¬†told the entire city.¬† Have a great workshop!

2017 Photography Overview

skandasana 1

Wow!¬† I can not believe how much has happened in 2017.¬† I got to go to New York for the first time to attend Brooke Shaden’s ¬†Promoting Passion 2017 Conference.¬† I got to meet so many amazing photographers¬†(presenters and attendees)¬†and go to their workshops.¬† The conference is always so inspiring, it does have¬† focus toward fine art photography, but I infuse what I learn in my yoga photos¬†to make them stand out.

 

hollywood sky

Niagra Skyline

 

forest glow crop

Buffalo NY Forest at Conference

 

 

boat

Finished Photo from Conference

 

2017 allowed me to work with a lot of amazing people, doing photo shoots all over Northern Colorado.  It never ceases to amaze me the things I learn and the stories I hear when I take photos of people, whether I know them or have never met them before.  It is so much fun, being outside in nature, taking photos that capture the real person.

Yoga silhouette

paddle crescent

Business of Yoga Photo

I am grateful to the people who have encouraged me to make  break through in my style and embrace the sparkle and colors that I am so drawn to.  This year I did a lot of experimental shoots and it has been so fun!  I am grateful for the happy client feedback I have gotten when we try something new at the end of a shoot, after we made sure to get all the other photos we were going for.

Christi Warrior 3

warrior1

I feel going into 2018 I have gotten a lot more clear on my future vision as a photographer and where I want the business to go, which makes me very happy and frees me up to be able to put even more attention and magic into these goals.¬† I will be sharing more in detail about this in a¬† later post but, I’ve already kept you here long enough:)

If you would like to be apart of my 2018 photos, click here to book an appointment or ask a question. Prices and Frequently asked Questions.

Instagram: @niightwind

Facebook:  everything yoga photo.com

 

 

Create your own Stock Photography

overlay newA lot of businesses use stock photography, especially big businesses.¬† But most yoga businesses are small and local businesses, that will¬†benefit more from photos of there actual business.¬† But that doesn’t mean you can’t create your own by working with a photographer, using you, your studio and the other teachers.¬† Not only will having¬†more personal stock photos help attract clients, but will also give you¬†filler photos¬†to use that you¬†will have legal rights over. This means that instead of pulling random photos off the internet, that if used improperly or with out permission could get you some big fines.

Some characteristics of stock photos are faces not showing, person too far away to see and certain details accented over others.  Here are some examples.

side2

prayer hands

feet 2

Book a Photo Session click here.

Yoga silhouette

Shri Studios Longmont

Christi Warrior 3

Restorative Yoga Photo Session

I really liked doing this shoot because I had this idea of some type of photo that gave the idea of a safe, grounding, nest area after finding this space. I had considered going there and doing a Fine Art self portrait, but then I got the chance to do this shoot with Shauna Hylenski the founder of Shri Studios in Longmont.  She was so patient as I got different angles of the poses and she joked after that she got a nice yoga session in during the shoot.

relax

restorative s22

prayer hands

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Strength and Balance Photo Session with: Christi Sulivan

This was such a fun photo shoot with Christi Sullivan, Yoga Teacher and Owner of Loveland Yoga and Core Fitness.¬† I had been wanting do a shoot like this with lots of rock structures to enhance the feeling of strength and stability. Really echoing Christi’s Strength & Booty Yoga Classes.¬† The clouds kept covering up the sun an uncovering again, but it allowed for some great shots.

warrior22

side2

dan 2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Finding Movement, Yoga Photo Shoot with: Taylor Trimarco

Wow!  We took a lot of shots in this beautiful location in Loveland that I had found about a month earlier.  Taylor is very bendy and I got some photos of advanced asanas I had never seen in person, as well as some hoop shots.  The fall foliage was perfect even though the beginning of the shoot was pretty chilly.  You can find out more about Taylors classes and workshops on Facebook.

skandasana 1

natarajasana 22

hoop.jpg

Prenatal Yoga Photo Session with Janine Mason

This was the first prenatal yoga photo shoot I’ve done and it was really fun, especially since I had worked with Janine before and she was willing to push the creative boundaries.¬† The photos were meant to be¬† more of a stock photo vibe to use for advertising her prenatal yoga classes and workshops at¬†Rooted in Love Doula¬†.¬† The early sunsets made it a little bit of¬† a challenge to find sunshine, but these turned out great.

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warrior1

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